Multimedia Technology and Consumption ( 1A)

Unit 1A.4 Multimedia Technology and Consumption
1.       Convergence: Give a definition of this.  What form did early convergence take? And give some examples of present day technological convergence.
2.       Interactivity: In what ways is digital technology interactive? Can you give some examples. How has this changed the way we consume the media?
3.       Personalisation: How do we personalise our technology and what is the reason for this? 
4.       Fill in the table:
Definition
Advantages
Disadvantages
Immediacy
Immediacy means when platforms can be accessed, and you can connect instantly, doing things you desire quickly in terms of the internet.


Access
Access, the way that platforms can be viewed by the consumer through any devise.


convenience



portability
Portability, means to easily be moved or carried.


connectivity
Being connected or interconnected within social platforms such as Snapchat, Facebook etc.



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