Explain: What horizontal integration is? Horizontal integration is when a production company develops into other areas of one industry. e.g. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. Disney bought Pixar to create a bigger and stronger company Benefits / PROS Increasing in profit It helps to create more money and makes the company more popular among readers. Also, not all media readers prefer reading magazines. The more technology literate people will read the magazine online, so horizontal integration helps to reach a wider audience. It also reduces costs of production because it can join with other areas of the company instead of buying in services. Competition is also reduced. Drawbacks / CONS One disadvantage is that the company has reduced flexibility due to the laws and legalities that it has to follow. Another disadvantage is that horizontal integrat
